Facebook Marketing

Facebook is the king of credibility and here is why:

Facebook users add apps without even thinking because the process is so easy and standardized, to the point in fact that even if they don’t use them they will not delete them. The referral process is built directly into all applications which has changed the online culture in that users do not feel as if they are bothering their friends when they share an application, and they generally have no need for a separate account outside the walled garden of the Facebook platform. This clearly shows that Facebook is trusted.

This makes Facebook different in the way it interacts with users, because now users can spread applications without even using the app.

Users’ lack of attention-span and the ease of adding applications has caused a significant shift in the marketing model of applications. Because of this significant adjustment that this standardization has made for developers, apps gain traction and users in days not months allowing for viral growth in numbers not yet understood. This also allows for significant increases in volume in a short time reaching millions and generating hundreds of thousands in ad revenue.

Marketing on Facebook has stayed productive, even though the engagement model has changed.

The shift in model from engagement to referral/acquisition has made ad impressions a key part of the experience which makes Facebook pay per click a potential gold mine for not just the advertiser but the app developer as well, this kind of win/win situation will fuel the growth in social marketing for at least the actionable future.

From application standpoint: Apps can be easier to develop because people have actually, by virtue of action/inaction, showed that they have no desire for overly complex applications.

From marketer standpoint: Click sellers have substantially increased revenue because the users’ are actually still engaged, and spreading the engagement, which in turn increases impressions and CTA(aka clicks).

From advertiser standpoint: Companies can acquire visitors and do business because there is no shortage of traffic from apps once the engaged party spreads the application and increases virility.

McCormick Web Marketing understands the marketing of Facebook pages for business, and how to create the engagement that can spread your product or service around the world and back. Contact us for a quote on social media services like facebook, twitter, and linkedin.