Search, Search Engine marketing questions | Web Design Questions, Development process questions

Frequently asked questions:

  • Q. What are my sales/marketing objectives, specifically for the web site?
    A. Your sales and marketing objectives and goals for online sales should be specific, attainable, measureable, and written.
  • Q. What is my conversion rate?(amount of people who do what you want them to)
    A. Your conversion rate needs to be measureable in order to know where you are today vs. where you are going to be in say, the next two years. You need a great set of analytic tools in order to make sense of conversions and how to improve the conversion rate. MWM can help do just that as well as train your staff on how to read and understand web analytics.
  • Q. How do people get to my web site now?
  • A. Really? you mean you don't know then answer to that? Just kidding, sometimes it can be difficult for even the smartest most intuitive business professionals to understand how people find their site, knowing what is currently working can be a great tool to fuel your online business.

  • Q. Do I have time to wait for organic result?
  • A. No, but you don't have time to not do anything either. It's a well known fact that it can sometimes take months (up to 6 months) for search engines to pick up your site and do anything with it, and even longer for first page and top 5 rankings to occur. Start today!

  • Q. What does my visitor path look like? Is it working to potential?
  • A. If you know you have to get certain visitors from a specific advertizement to a certain page on your site to convert them from a prospect to a customer, it can pay big dividends to know how this works on your website. McCormick Web Marketing knows, and can show you how to get people through your website more effeciently creating bigger conversion opportunities more often.

  • Q. What is my current web site lead cost?
  • A. Knowing what your lead cost is can help to justify spending the amount nessesary to effectively promote your site. If you are currently spending $.45 per qualified lead, you will want to keep that going, but if your paying $45 dollars and your profit margin is $30 you have issues. McCormick Web Marketing can provide answers to the complex issue of lead cost, cost per opportunity, and how to expand your reach and help you recognize who you need to find.

  • Q. Would my best customers want to have more frequent web contact to learn about specials and things of that nature?
  • A. Depending on your business, your product, and the needs of your customer you could increase your closing percentage hundreds of times, and decrease your cost per sale at the same time with targeted e-mail using lists you already own.

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