Search Engine Optimization

Search Engine Optimization

Some Web Developers and Designers will tell you to stay away from Search Engine Optimization, however, this could be the largest mistake you can make. Content is king and optimizing your content is a valid traffic building and search engine strategy.
Don't be fooled by black-hat companies as your most likely to get banned or placed in google's notorious "sandbox" which places your site somewhere beyond page 30 in the results pages.

Also keep in mind that other search portals still use keywords and page descriptions to know what words matter to your business.

• Research - We will find and distribute keywords and phrases throughout your site to increase relevancy.
• Page tagging - We will tweak the following tags within your page: Meta, Title, Comment, Alt, Link Text, Link Titles, Header, Footer, and make sure they are in the right places on the page. Maximizing their potential for killer traffic, and people who are looking for what you have to offer!
• Submissions- We are currently submitting to just over 100 top search engines, a select number of directories, article sites, press release sites, and we hand submit to Google, Yahoo, and ODP. McCormick Web Marketing is your hands on partner in search

Search Engine Optimization and Mistakes to Avoid

1. Black Hat optimization techniques


Black hat SEO refers to all the unethical search engine optimization techniques which the search engines discourage. Some such techniques are:

1. Keyword stuffing – Using the keyword/s repeatedly to increase the keyword density while compromising on the readability of the content.
2. Hidden text and links – Writing lists of keywords in the same color as the background color as a means for misleading search engine spiders.
3. Doorway pages – “Fake” pages built specifically for search engines which readers never get to see as they are redirected to another page.
4. Link Farms – Sites used for artificially increasing the link popularity of a site.



By using black hat Search Engine Optimization techniques you build pages specifically for the spiders, thus not only giving your visitors a bad experience and nullifying any chances of your reader becoming a customer, but also run the risk of having your site banned by search engines.

McCormick Web Marketing uses only 100% Approved methods for getting your site ranked on search.



2. Targeting the wrong Keywords


The goal is not to optimize for keywords you think are right, but for what the readers would search for when coming to your site. We often forget to think from the readers’ perspective, thus missing out on a lot of targeted traffic. You can use help of online tools like Google Keyword Tool in researching the various keyword's options. McCormick Web Marketing includes keyword research in every package. Alone this would cost up to $25,000 based on other Milwaukee area firms.

3. Ignoring the Title Tag


The title tag is an important tag as far as SEO is considered; it not only serves as the title for the page you are on but also as the heading in search engine results. It allows you to make a good first impression on potential visitors to your web site and is often the deciding factor, whether or not a person will click and visit your site or not.

4. Using JavaScript, flash, or images without HTML alternatives


Many readers around the globe still use older versions of browsers, which are not compatible with either JavaScript or flash or other new technologies. In addition, there may be cases where the connection is so slow that it takes the heavy flash images too much time to download. In such cases if simple HTML alternatives are not provided then you run the risk of losing out on a large chunk of potential customers.

If you really want to try this yourself, good luck. We recommend consulting a professional... We are friendly, and customer oriented. We answer the phone, in person most of the time and are right here in the good old U.S.A.